Why Are All Websites Optimising For Mobile?

We talk a lot about mobile websites. But what exactly is a mobile optimised website and why does your small business need one?

Websites were built for desktop computers to start with, but as the global smart device usage rate increased so did need for website owners to find other methods to fit the desktop experience into the much smaller display of a smart phone. Mobile enhanced sites provide a much better experience with mobile devices.

Today, we expect to be able to do everything through our phones, from online banking, shopping, gambling, gaming and even watching our favourite shows. We expect every one of these sites to run smoothly and provide a pleasant user experience.

What Is Mobile Optimization?
Mobile optimization is the process of developing a personalised site that perfectly fits the device used to view the website. Fitting the everything into the smaller display requires design consideration and code to rewrite the page on the fly. This allows a lot of business websites on the internet to provide the right level of user experience. How does yours measure up?

Why Is Mobile Optimization Important?
Mobile optimization is a must in the modern world. It is essential for both businesses and their customers customers and site providers. A fast, mobile optimised website will perform better on a mobile device than a site designed for desktop. It’s a well published fact that a a 1-second delay in load speed can result in a 7% decrease in sales.

Mobile optimised websites have mobile customers as their priority. They display customized web content perfectly suited to a mobile browsing experience. It also helps with SEO, as Google uses the load speed as an essential Search Engine Optimization ranking factor and also prioritises mobile-optimised sites over others.

How does your small business website measure up?

Have a look at Google’s mobile-friendly test, enter your website’s address and see how your site scores. Not good? Don’t despair – a fresh new mobile-optimised templated site can get you green in as little as a week for just £50/month for 12 months.

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